Goal: Part of a lead campaign includes reaching out to prospective clients to offer them resources, educational gifts, redeemable coupons, and more to hopefully motivate them to consider additional services. This goal here is to kick off the "Sonar Cold Prospect" portion of the campaign.
Find more information on the Warm lead Indoctrination Campaign page!
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1. This campaign is built to provide overwhelming value, give them numerous free digital marketing resources and begin the process of long-term nurturing (Evergreen Campaigns, Monthly Newsletters, Etc...). The time frame here is crucial - be sure to apply the CRM Tag Immediately after sending the 2nd email.
2. The campaign will apply prospect identifier tags, wait 48 hours and send out an email thanking them for allowing your agency the opportunity to earn their business.
3. In the same email your agency should leave them with some educational gifts or redeemable coupons for services.
4. Seven days after the final email is sent (48 Hours after tag is applied) the 45 day prospect nurturing campaign trigger tag will be applied and the long term nurturing/educational process will begin with the 45 day campaign and continuing with your agency's monthly newsletter.
How do I know when I'm finished?
1. The CRM tag is applied to these prospects and the campaign time frame is maintained with follow up 'thank you' email.
2. Depending on the prospect, the long term nurturing process is applied to these prospects to continue offering check-ins and promotions for your service.