Goal: The goal of this overview is to provide you with some tips and suggestions to write effective emails for your campaign. Doing so will help you engage your target audience and bring more traffic to your website and company! 

For more tips, also check out the AgencySonar Warm Lead Indoctrination Campaign page!

1. Do NOT drop these contacts into an automated campaign at this stage of the indoctrination warm-up campaign. 

2. It is best to send a personal email with a custom written message (that should start as a template). This email should be warm and helpful to your prospects (remember they do not know you personally yet).

3. First Email Helpful Tips:

• If more than one contact at the company is a viable contact, send this email to the top 3 potential contacts. If there is only one, send it to that one contact (typically the CEO/Founder/Owner).
• Do your best to make this a very personal email - go out of your way to call each Recipient by their names, mention some basic company history or some other bit of information you think would help to break the ice with your potential new clients. 
• Remind them you actually took the time to do this personally - This is not an automated process or campaign, I did this personally for your company. This goes a long way towards showing your commitment to earning their business and CEO/Founders/Decision Makers love to see sales reps earn their business.